Tonight on Honey Badger Radio we sit down with longtime dating coach and pick-up artist Matt Cross (aka M*), host of The 33 Secrets. Matt has been active in the cold-approach and dating scene since the mid-1990s. He’s coached thousands of men and has observed shifts in male-female dynamics across the pre-social-media era, the rise of dating apps, #MeToo, and the post-Roe landscape. We’ll discuss what has actually changed in the mating market over the last 20 years, what has stayed constant, how legal and cultural developments have altered risk and behavior for men and women, and the practical implications for men still navigating modern dating.
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- The Safeguards Protect Everyone Except Men | HBR Talk 418 - October 8, 2026